| The use of conventional media such as brochures or 2D visual media (Two Dimensions) insufficient to increase the number of consumers. This situation occurs because the coverage is less comprehensive brochure in product marketing. Seeing the development of the multimedia world is rapidly increasing, it is necessary for a media campaign in the form of video motion masking effect is further introduce and bring potential customers and respond to competition with other businesses, especially hospitality. Create a media campaign based 3D animation (Three Dimensional) to provide information to potential consumers about the facilities in the Hotel Dana Cendana in detail of the object being offered and provide information to potential customers about the object offered at Hotel Dana Cendana to visualize dynamic , Data collection methods used, among others, the method of interview, observation, documentation, and literature. The method used is the system development system development MDLC (Multimedia Development Life Cycel). The results of this study are the Promotion of Digital Media Based Animation Application of Three Dimensional Concepts Motion With Masking Effect .|
Keyword : Keywords: Media Promotion, Multimedia, Motion Masking Effect, MDLC.