|DRC Racing is a muffler manufacturer company located in Purbalingga, Central Java. With the promotional efforts will be made using a 3-dimensional animation video can record motion tracking object exhaust to apply to the animation. This makes the movement applied in animation is almost 100% resembles the movement of the object exhaust. Therefore, by using promotional media to look real like the original exhaust. This animated video combines elements of text, animation, sound and visual effect that type of multimedia used will be more attractive. The media campaign is already publish on youtube, which is expected to reach the wider community. The method used is the multimedia system development methods M. Suyanto. The method has 11 stages, namely Defining the problem, feasibility studies, system requirements analysis, design the concept, designing the content, designing text, graphics designing, producing systems, test systems, using the system, and maintain the system. From the research, it will get the three-dimensional animation video interesting.
Keyword : DRC Racing, Multimedia, Marketing, multimedia system development methods, three-dimensional animatio