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Jurnal Wisuda April Andrea Pranatha 10.11.1808
andrea pranatha 10.11.1808
CV. Universal Independent tour is one of companies enganged in the transportation and travel. To attract the customers it still communication directly or trough direct convertations. This campaign advertisitng ains at informing and attractig people to use the servise of CV. Universal Tour Travel. System development menthod used was the Waterfall menthod. This menthod has three stage, namely pre-production stage, stage of production and post-production stage. The result of this study is in the form video of campaign advertising for CV. Universal tour using the concept of Motion Graphics and typography. Test used was alpha beta testing. The questionnares are distributed to 10 respondents with 5 question. For the assessment of the percentage amount used a likert scale. The percentage result was 74% in other words a video is eligible to be promoted to the internet media.

Keyword : campaign advertising, motion graphics, typography