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VIDEO IKLAN HOTEL SURYA YUDHA BANJARNEGARA SEBAGAI MEDIA PROMOSI
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ABSTRACT Hotel Surya Yudha Banjarnegara is a three-star hotel that is quite a favorite class, but with a growing era of hospitality businesses more and more with the advent of the construction of luxury hotels. Therefore, to improve the competitiveness of Hotel Surya Yudha require additional promotional media more attractive and more modern because for this hotel Surya Yudha Banjarnegara in promoting his hotel facilities still use promotional media such as brochures and banners. With a media campaign in the form of a video featuring animated and live video shot Surya Yudha hotel, is expected to maintain customer loyalty and is expected to expand the target market Surya Yudha hotel. The purpose of this research is to create a video ad Hotel Surya Yudha Banjarnegara as a media campaign. Boundary problem, in making this project is in the making of this advertisement video using the application Blender, Photoshop and After effects, video ads showing the outside view and inside the hotel and its facilities with 3-dimensional animation and live video sot. For the manufacture of three-dimensional animation video researchers used proportional scale. 3D animation is now widely used by some large companies as promotional media due to the appeal of animation is quite high. Data collection methods used to create video ads are a direct observation method, the method of documentation, interview method (interview). For the development of the system in this study using the method according M.Suyanto Waterfall systems development where the development method consists of three stages: pre-production, production and post production. Results of this study in the form of video ads Hotel Surya Yudha Banjarnegara which will be aired on Surya Yudha branch RB contained in some District in Banjarnegara .

Keyword : Video Ads, Hotel Surya Yudha Banjarnegara, Promotion.