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Perancangan Media Interaktif Augmented Reality Berbasis Web Pada Kereta Badja Store
Andi Siswanto
Kereta Badja Store in advertising and marketing is still using flyers and social media such as Instagram and Facebook. This results in less effective to market your products and items that are available, because the brochure is very limited and for social media that can access only certain people. Maximum utilization of web technology must be made to attract consumers' purchasing power. Now it has a lot of use of web-based Augmented Reality technology in the form of creative advertisement. Concept stage is a stage to determine the purpose of the application at this stage that a specific user is selected by the media marketing examples for presentation to the party that will cooperate with the Train Badja Store. The type of product that is chosen is the Augmented Realty, procedures for the basic rules of the use of the application, set the size layuot of the application to be made, and the determination of the marker as a target to support aplikaasi Augmented Reality.

Keyword : 3D, Augmented Reality, Clothing, Android, Distro, Unity, Vuforia