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PEMBUATAN GAME PARVAIZ SEBAGAI ADVERGAME WIN’S PADDOCK CUSTOM BIKE DESIGN
Siti Aisah
Nowadays, advertising game or advergame is one of advertisement form developing in this country. The lack of brand owners knowledge about advergame causes its becoming unpopular. whereas, there are lots of advantages of advergame; firstly advergame can amuse the customers, secondly advergame can encourage the customers to build up the positive attitudes toward their brand, also compared with other media advertisements, advergame as promotion media can increase the profit, because it can economize advertising cost in order compared with other promotion media like TV and Radio. The purpose of this research is to make “Parvais” game as an advergame Win’s Paddock Custom Bike Design. The methodological research used interview, questionnaire, and literature studies. In addition, the system developing method used in this research was MDLC (Multimedia Development Life Cycle). In hope,The Parvais game could be an entertainment media and could increase academic literature treasure. Therefore it could be literatures to other students.

Keyword : Advertising, game, advergame, brand, MDLC (Multimedia Development Life Cycle)